Posted by: Matt Compton | September 11, 2007

Leave nothing

I should be used to it at this point. Every year, just before kickoff of the first football game of the season, Nike rolls out a new commercial for its gridiron line. They’re always visually arresting. They’re always envelope-pushingly creative. And they never fail to get me jacked up.

This year is no exception. The damn thing is directed by Michael F’ing Mann. It’s set to the song “Promentory” by Trevor Jones — you might recognize it from the Last of the Mohicans soundtrack. And the last frame left me jumping out of my seat, fist in the air.



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