Posted by: Matt Compton | January 31, 2008

Sad day for breakfast fans

Starbucks is ending their experiment with breakfast sandwiches. As a proponent of any product that includes bread, eggs, and cheese, I was a big fan. The English muffin with sausage, egg, and cheese will be particularly missed. But here’s the thing I don’t get:

The sandwiches, which will disappear by this fall, boost a typical store’s annual revenue by $35,000, so pulling them off the menu will cost at first. Chairman and Chief Executive Howard Schultz said that proves the company isn’t letting the soft economy distract it from committing to big changes that will pay off over the long haul.

If the sandwiches were boosting the store’s earnings by thousands of dollars, why does it make sense to get rid of them?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

%d bloggers like this: